Project Summary: To drive better patient awareness for a more effective and efficient procedure depicting Open Surgery vs. Laparoscopic Surgery to show the differentiation. Dr. Haas wanted an effective method to show that a need for an advanced surgical technique could meet the the second leading cause of cancer death in the United States. The American Cancer Society estimates that there will be about 150,000 new cases of colorectal cancer this year. Combined, colon and rectal cancer will cause about 55,000 deaths.
ROI: Per the recent launch of the patient education animation, efforts are still being collected based on new patient registration through online advertisement campaigns as well as the CSA website. Early results are showing more patient engaged interest for adherence and lead-generation.
