Solution: In recognition that physician comfort and knowledge with techniques around botulinum toxin injections lead to the best results for patients with cervical dystonia (CD), Solstice Neurosciences, Inc. (Solstice) has created MYOBLOC™ University, an online, self-study resource that incorporates new learning technology. The course integrates multi-dimensional, life-like animation throughout the content – with anatomy based on real patients with CD and actual injection technique demonstrations with Myobloc® (Botulinum Toxin Type B) Injectable Solution.
ROI: Solstice was able to engage over 600 physicians that use their product to enhance their knowledge through animated case studies, Myobloc's mechanism of action, as well as an interactive survey for product knowledge completion. Additional benefits from the content are still being driven into the sales and marketing strategy.
