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Life Science Marketing Publications


White Papers, eBooks, & Case Studies (oh my)…

We hope that you find these resources informational and valuable. Our publications have been developed with past & current clients from over a decade of industry knowledge and best-practices. Please enjoy the content, and we look forward to helping your team develop impactful visual education and training tools!


The Top Misconceptions about Marketing Life Science Products

The Top Misconceptions about Marketing Life Science Products

Demand for cutting-edge life science products is at an all-time high, and a record number of companies are entering the market. The greatest competitive advantage you can have? Information.

The right insight at the right time has powered many emerging companies to lucrative new heights. That’s why Amerra equips companies with the resources they need to make investments that drive growth and innovation. Start by learning from what your competitors are doing wrong.

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Five New Ways Emerging Companies Are Marketing Life Science Products

Five New Ways Emerging Companies Are Marketing Life Science Products

“The Top Misconceptions about Marketing Life Science Products” is a great way to identify the potential pitfalls and missteps of life science marketing. Now that you know what they are, you need our marketing guide for avoiding them with the best cutting-edge tools and tactics.

Read our follow-up piece “Five New Ways Emerging Companies Are Marketing Life Science Products” to learn the creative ways companies are using marketing materials to break misconceptions, overcome common challenges and unlock career-making opportunities.

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Translating Life Science Complexity into Layman Simplicity

Translating Life Science Complexity into Layman Simplicity

The most important prospect you have may be the one who has no idea what you’re talking about. Specialists may be interested in the nuts and bolts of a life science solution, but non-specialists – like investors – may just want to know why it’s worth their money.

 This White Paper outlines practical tips for making your marketing content clearer, simpler and more engaging for the audiences that matter most.

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Guide to Creating an Effective Life Science Pitch

A Guide to Creating an Effective Life Science Pitch

The tips from “Translating Life Science Complexity into Layman Simplicity” help you create life science marketing content that packs a punch with investor audiences (and all others). But leveraging that content into an effective pitch is a whole different ball game, and our guide shows you exactly how to do that. 

What decisions to make the day before giving a pitch?  Which content formats to use in certain presentation settings? How to adapt your pitch to different audience segments?

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Five Marketing Challenges All Life Science Companies Face, and How to Overcome Them

Five Marketing Challenges All Life Science Companies Face, and How to Overcome Them

There are over 7,000 life science companies in the U.S. alone, and they all have one thing in common. Actually, they have five things in common.

 
Each life science company faces a unique set of marketing challenges, but there are five that every company has to overcome to be successful. And the challenges aren’t as obvious as you might think. Get all five in our exclusive white paper. Find out what marketing considerations you may have to make and how you can start preparing for them.

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Optimizing Marketing Investments through Repurposing

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“Five Marketing Challenges all Life Science Companies Face” gave you an idea of just how big of a challenge budget limitations are for emerging companies. How is it then that so many up-and-coming companies are able to spend more on marketing content than ever before?

Check out our content repurposing guide to find out. You’ll get a framework for cutting content costs and speeding up timelines by leveraging the materials you already have.

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Case Study: How to Maximize an Investor Pitch

Case Study: How to Maximize an Investor Pitch

This case study documents three Amerra life-science clients at various investment and company stages, all with a need to communicate their technologies effectively to investors. Without hesitation, we immediately suggested a short animation as the most impactful tool for getting the message across quickly and to make the biggest impression in the minds of the investors. 

P
roviding appropriate visual solutions for the purpose of communicating information effectively to investors is paramount for any company.

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Content Repurposing Case Study: Innovative Orthopedic Technologies, LLC

Content Repurposing Case Study: Innovative Orthopedic Technologies, LLC

Discover how Amerra helped drive a medical device company’s marketing resources forward from inception to global sales by building upon original content that was repurposed.  This streamlined approach helped expand technology demonstration capabilities and allowed the client to see a tremendous ROI. 

Furthermore, t
his business strategy has allowed our client to reduce the amount of expensive domestic and international travel, contain marketing expenditures, and improve consistency throughout all education, training, sales and marketing initiatives.

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