Air Barrier System
The Air Barrier System (ABS) is a technology developed by the engineers at Nimbic Systems to reduce the presence of airborne contaminants at incision sites. It does so by using two pieces of equipment, a high-purity filter and an air emitter that is placed near incisions throughout the duration of surgery. The gentle, ultraclean air emitted over the incision creates a protective cocoon that helps shield the incision area from potentially infection-causing bacteria present in the operating room environment.
You need to have something quick to sell a product, but can re-purpose it in a way to attract other people with additional education and training pieces.
Amerra helped us put together a piece that told the ABS story and made an immediate impact to the different audiences we needed to get it.