Translating Life Science Complexity into Layman Simplicity
The most important prospect you have may be the one who has no idea what you’re talking about. Specialists may be interested in the nuts and bolts, but non-specialists – like investors – may just want to know why it’s worth their money.
Leveraging content into an effective pitch is a different ball game, and our guide shows you exactly how to do that. What decisions to make the day before giving a pitch? How to adapt your pitch to different audience segments?